Privacy Policy

Privacy Policy

Last Updated: June 12, 2025

Welcome to Alef.pk. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

1. Interpretation and Definitions

  • Company: Alef.pk (referred to as “Company”, “we”, “our”, or “us”) operates the website https://alef.pk.
  • Personal Data: Any information that relates to an identified or identifiable individual.
  • Usage Data: Data collected automatically such as IP address, browser type, time spent on pages, and other diagnostic information.
  • Cookies: Small files stored on your device to enhance user experience and track activity.
  • Service: Our website and all services provided through it.
  • You: The individual accessing the site, or a legal entity represented by that individual.

2. What Data We Collect

  • Your name
  • Email address
  • Phone number
  • Billing/shipping address
  • Usage data (e.g., IP address, browser type)
  • Order history
  • Interaction with our ads (Google, Facebook, etc.)

3. How We Use Your Information

  • Process and fulfill orders
  • Communicate order status and updates
  • Respond to customer inquiries
  • Send marketing emails (only if you opt in)
  • Improve website performance and user experience
  • Prevent fraud or misuse of our services

4. Sharing Your Information

We do not sell your personal information. However, we may share it with:

  • Payment processors (e.g., Shopify Payments, Stripe)
  • Delivery partners to fulfill orders
  • Marketing services (e.g., Meta Ads, Google Ads)
  • Analytics services to better understand customer behavior
  • Legal authorities if required by law

5. Cookies and Tracking

We use cookies to:

  • Keep you logged in
  • Remember your cart contents
  • Analyze site traffic
  • Track the effectiveness of ads

You may disable cookies in your browser settings, but some features of our website may not function properly.

6. Data Retention

We retain your personal data only for as long as necessary:

  • For fulfilling the purposes listed above
  • To comply with legal obligations
  • To resolve disputes or enforce our terms

7. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request corrections or updates
  • Ask us to delete your data (where applicable)
  • Opt-out of promotional emails (via the unsubscribe link)

To exercise any of these rights, contact us at support@alef.pk.

8. Data Security

We take your privacy seriously and follow best practices to protect your data. However, no system can be 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our website is not intended for users under the age of 13. We do not knowingly collect data from children. If you believe your child has provided us with personal data, please contact us immediately.

10. Third-Party Links

Our website may contain links to other websites not operated by us. We are not responsible for the content or privacy practices of those sites.

11. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised “Last Updated” date.

12. Contact Us

For questions about this Privacy Policy or your data, please contact:

Alef.pk
Email: support@alef.pk